Partner with CrossMute

A simple way to improve pedestrian safety at scale

CrossMute helps people pay more attention when approaching pedestrian and level crossings.

The app is free to use, carries no advertising and is designed around privacy. Crossing detection can take place on the user’s device, avoiding the need to create a continuous central record of where people travel.

For transport organisations, leisure providers and public bodies, there are two straightforward ways to take part.

Option 1: Promote the free CrossMute app

Support safer journeys by promoting CrossMute to your customers, residents, visitors, staff or communities.

CrossMute can be incorporated into existing road safety, active travel, rail safety, visitor, health and public-information campaigns without creating a new service for your organisation to operate.

• The app remains free to the user.

• There are no adverts.

• The core service is designed to preserve user privacy.

• CrossMute maintains the application, crossing data, platform compatibility and technical support.

Partner contributions help underwrite those annual support costs.

For larger partnerships, this is typically structured at around 1 to 2 pence per supported user per year, depending on scale, geography and support requirements.

That gives organisations a low-cost way to support a practical safety intervention across a large user population.

Suitable for

CrossMute partnerships can support public transport networks, rail operators, local authorities, national government programmes, tourism bodies, parks and leisure organisations, universities, schools, active travel programmes and major visitor destinations.

The same approach can be used locally, regionally, nationally or across multiple territories.

Option 2: Add CrossMute directly to your existing app

Organisations with their own mobile applications can integrate CrossMute through the CrossMute SDK.

• The user stays inside your existing app.

• Your organisation retains control of branding, messaging and user experience.

• CrossMute supplies the underlying crossing-awareness capability.

The SDK can identify when a user is approaching an appropriate crossing and allow the host app to provide a simple safety nudge such as an audio cue, vibration, visual prompt or temporary change to competing audio.

One integration, maintained crossing coverage

CrossMute is supported by an expanding global database of road and rail pedestrian and level crossings.

The underlying crossing layer is developed through multiple data sources and partnerships with local data providers.

CrossMute manages the complexity of sourcing, combining, maintaining and licensing those datasets.

That means product teams can add crossing awareness without having to build and maintain their own international crossing database or manage separate data arrangements in each territory.

The SDK provides a consistent integration while the underlying data continues to evolve.

Privacy and data options

The standard CrossMute model supports on-device crossing detection.

This allows the core safety function to operate without continuous location tracking being sent back to CrossMute or the partner organisation.

Where an organisation has a legitimate requirement for analytics, evaluation or operational reporting, consented and aggregated data options can be scoped separately.

Partnership models

Free app partnership

Your organisation promotes CrossMute as part of its safety, travel or visitor communications and contributes towards the annual cost of maintaining the service.

This is the simplest route for organisations that want to support pedestrian safety without integrating new technology into their own systems.

SDK partnership

CrossMute is integrated into your existing iOS or Android application.

Annual licensing includes use of the SDK, maintained crossing coverage, compatibility updates and defined technical support.

Additional development or organisation-specific integrations can be scoped separately.

Strategic partnership

For national networks, government bodies and large transport or leisure organisations, CrossMute can support wider programmes covering multiple regions, apps or user groups.

These partnerships can combine public promotion, SDK deployment, data services and targeted development where required.

Low cost, low friction

CrossMute is designed to complement services that already exist.

For public-facing partnerships, the objective is simple: provide a useful safety intervention at very low cost per user.

For digital product teams, the objective is equally simple: add crossing awareness to an existing app without creating another destination, another account or another data platform for the user to manage.

Talk to CrossMute

If your organisation is responsible for transport, public safety, active travel, leisure, visitor services or a location-enabled mobile application, CrossMute can provide a simple route to adding crossing awareness to the services you already provide.

Contact us to discuss a free-app partnership, SDK access or a wider strategic deployment.